SEO plays a huge part in the success of a company. It is not just about featuring top of a search result, but it also has many other advantages too. Without a superb SEO strategy then businesses are putting themselves at a severe disadvantage against their competitors.
If you’re in any doubt about just how important it is then here are some great reasons. If you’re an owner or part of a business that wasn’t aware of these points, then now is a great time to start learning!
Strategic Consumer Insight
Google Analytics is absolutely essential for your website. This fantastic tool will help you to view the amount of visitors you have and from where in the world they are. Other useful insights are things such as how much time each person spends on your site. Based on all of the data you will collect – a targeted marketing plan and promotional strategy can be drawn up.
Strong Conversion Rate
Any website that is properly optimised will load faster, be user friendly and also responsive. It will also allow you business to have access to the customer segment. SEO will always assist in predicting income through keyword analysis and also help understand your market potential. Once you have optimised your site, it will help your customers find the product/solution they are looking for.
Massive Online Presence
A recent study conducted by an SEO company showed that 95% of local online users search for a variety of brands in their local area. Within that 97%, just over half used the web to research about the products they may buy. This means than reviews can be key to many companies. The study also shows that every local business must optimise their site to make sure it is easily discovered in searches by their target audience.
If you’d like any more information about Cornwall SEO then here are the details:
The Old Granary