Improving the design of your website is one of the best ways to get people onto your website and to stay on it, which will hopefully help your business to create more conversion, but where is the best place to start? This article will talk about some really simple tips to help you get your website where it needs to be.
Focus on the important things
This is the most obvious thing to do, however despite how obvious it may be there are countless websites that do not place emphasis on the things that are important on their website. It can be easy to think that everything you put on your website will be important, however the reality is that most people visiting any particular website are looking to get what they need and get out. By cluttering your website you run the risk of confusing the person accessing it and will likely lead to permanent abandonment of your site and business if they cannot find what they need. This is a good time to speak to an impartial third party, like a company that offers web design in Bristol or your local area, because they can identify what is and what isn’t important for your website.
Reduce the number of pages
This is really a continuation of focusing on the important things on your website and by reducing the number of pages on your website, it makes it so much easier to use. It is extremely important to consider the fact that those with less technical knowledge will be intimidated by a content heavy website and are likely to leave it in search of one that is simpler and easier for them to use. A great tip here is to combine your about me and about the site onto one single page rather than having a separate page for each.
Have a consistent layout and colour scheme
Having a colour scheme that is consistent to your brand and is consistent throughout the whole website is one of the most important things that you can do. Firstly you want to create familiarity with your brand and you want people to make an association and connection between your website and your brand. Consider the fact that almost every large company spends extreme amounts of money on keeping their brand consistent and easily recognisable. If your website has several different colour schemes it will most likely confuse the user and they will not become familiar with your branding and you may risk them abandoning your website in search of something else.