Ok, so you have a good dental practice and a great service that you are offering, there is no reason why you shouldn’t market something good and the best way to get people to come to your practice is to get some exposure for you and your brand. But where should you start and how exactly? Here are some great tips for starting your journey into dental marketing.
Get your patients to work for you
One of the best ways to branch out as a dentistry is to start a referral program for your existing clients, provide them with a great incentive to get new people to your practice. This could be a nice discount on their next visit or a gift card. This can be extremely effective because word of mouth is one of the best ways of promoting anything, people are more inclined to believe their friends and family when it comes to decision making with services like dentists.
Get your patients to leave a review
Online reviews are one thing that most people use to judge how good something is, there are numerous review sites on the internet and these are something that you can use to your advantage.
Give your customers an incentive to leave a review, because one of the hardest things for businesses to do is to get feedback and this is why many fail in the first few years. By giving them a reason to leave a review, you will build up a positive image of your services on the internet and this will most likely translate into new clients.
Actually compete with other dental practices
Why not offer your patients a reason to switch to your dental practice? Whether this is a free consultation or a better price than a competitor you need to actually compete with other dentists in your area. Dentists are usually limited to clients in their local area, so you may have a great service, it is worthless if all of the people in your area are going somewhere else.
Approach a group in your area
A good way to get new clients and market your business is to sponsor a sports club or other recreational group in your area. You can provide something like a discount for members and in turn the club or group is directing people to you. Again this is another example of word of mouth marketing.