Don’t let humor in social media backfire on you

We can all remember reading something funny or seeing a video on social media that made us laugh. Using humour on social media can certainly go a long way, if you’re planning on employing humour as one of your social media activities then this article is ideal for you. Broadgate Mainland have compiled a great list of tips and tricks that will help you get off on the right foot and also make sure that you stay on track as time goes by.


It comes as no great surprise that humour in advertising is an extremely effective way of connecting with your audience; it also brings the added bonus of humanizing your company. If you add humour in to your social media strategy then you will certainly get people’s attention.

If a company or brand is able to emotionally connect with it’s audience then those people are more likely to engage with the brand/product. Customers remember brands they connect with, share the content and have a much greater understanding of what the brand stands for.

Of course, through humour, you will be able to differentiate your company from the thousands of other companies that constantly throw self-promoting material at us through social media. The bottom line is that if you’re not doing anything to humourize your brand then you could be missing out on a large amount of potential.

Here are 3 great tips that will get you off to a good start:

Is it funny?

Some of the world’s most famous comedians stick to a very simple formula when they create jokes. The look at some everyday scenarios and ask, ‘What’s funny about this?’ You should certainly use the same formula when it comes to humourising your brand.

Keep it clean

The worst thing that you can possibly do is to use controversial subjects or jokes in bad taste. It can happen all too easily, there are countless examples of tweets and Facebook posts gone terribly wrong. Using the wrong tone or using a sensitive topic in order to get a laugh can portray the wrong image to the public, what is worse is that it will take a long time to recover and means that you lose ground on your competitors.

Don’t be too serious! 

Just because your company is serious doesn’t mean that every part of your marketing strategy needs to be super serious. There have been some fantastic social media campaigns where big brands have poked fun at themselves, check out HubSpot and how they completely spoofed social media platforms with Foursquare Cops.

Of course, you will learn through time what really connects your brand with your target audience. Humor in social media really can level the playing field between the ‘big boys’ with huge budgets and individual marketers on a shoestring. If you yourself are using social media for your brand or company we would love to hear your thoughts and experiences. What’s working for you or what didn’t work for you? Pop your comments down below; I’m looking forward to hearing all about it.







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